Success with Open Houses (part 3) – Planning


If you missed the previous posts about Open Houses, please be sure to visit those links

Success with Open Houses – Part 1

Success with Open Houses – Part 2

This blog will be short and sweet.  I wanted to talk about planning your open house and addressing possible obstacles.  Many agents have found this to task to be more for ‘the client’, but if handled correctly can really be a huge success.  For example, did you ever hold an open house and then find out later that the traffic was light because of a competing sporting event?  Perhaps someone held an open house a block away – which can be good – but in this case the directional signs veered potentials off your path.  There is no reason to stack the deck against your open house.

 

  • Check the date – Make sure the date does not conflict with major events or holidays.  Are the owners going to be available the week before to help prepare the house?  Is this a good date for them?  Sometimes moving the open to a Saturday can actually increase traffic – especially if you are the only game in town.
  • Check the location – If you have to make thirty turns to get to the house, is there any chance of traffic?  Directional signs can help from a few blocks away.  If more are needed, directions may have to be a part of the advertising efforts.
  • Check the competition – What other houses will be help open the same day?  If your listing does not compare well with a home on the same street, do not hold it open the same day.
  • Use the competition – Most competition is an opportunity.  Work with those holding opens in the neighborhood.  Agree to direct traffic to the other listing and perhaps have each other’s brochures on hand.  No one is likely to purchase without viewing the other listing – so you might as well provide the service.
  • Check the time – While Sunday afternoons are the norm, there are some exceptions.  Is there a large Church holding a service at noon?  This is a marketing opportunity for more visitors but the traffic may turn others off.
  • Do your research – Have a synopsis of competing listings ready for the visitors.  Visit the competition so that you can talk in first person.  Be an expert instead of a house sitter.
  • Go early – There are always last minute issues you do not expect.  Arrive early and take care of these issues.  If you put the signs out during the week to help advertise, make sure they are still in place.

 In general, your open house should be part of a coordinated event – coordinated with competition, events, and the neighborhood.  An isolated event will have much less impact.

Over the next few blogs, I plan to address how to prepare for your event and get the word out.  What do you think so far?  Have I touched on any obstacles that you have run into when planning an event?

Make every day great!

John Cannata – Reliant Mortgage

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One Response

  1. […] unknown wrote an interesting post today onSuccess with Open Houses (part 3) – Planning « Texas Mortgage InSiteHere’s a quick excerptThis is a marketing opportunity for more visitors but the traffic may turn others off. Do your research – Have a synopsis of competing listings ready for the visitors. Visit the competition so that you can talk in first person. … […]

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